FASHION IN 3D

From print to runway shows, the fashion industry is embracing 3D 

Designer Iris van Herpen, architect Daniel Widrig and manufacturer MGX by Materialize“Crystallization,” turned heads at AIFW, and their couture follow-up, “Escapism,” wowed crowds in Paris. Innovation and attention to form are signature aspects of van Herpen’s aesthetic, yet this printed technique stands as an entirely new frontier for the fashion industry.Iris van Herpen‘s latest effort shows what Couture should be about: dream. Her digital dreams have been made into reality with the use of computer programs and architectural technology, challenging the boundaries between art and fashion. Clouds and bird-shapes gracefully mingle with dark three-dimensional armours; spiral forms, fractals and repetitions establish a link between the architecture of the first industrialisation and nowadays’ organic trends in both architecture and landscape architecture. Van Herpen challenge complex mathematical theories, ranging from the direction of shells’ spirals to unending geometrical motifs.

Iris Van Herpen’s Escapism (Couture SS11)

Pics via:160deg